BANK RAKYAT TRANSIT ADS| Brand Architecture in Advertising
DISCLAIMER: For educational purposes and examples for my portfolio only.
As a speculative campaign for Bank Rakyat, the idea was to create service awareness promoting their bank’s reliability and accessibility by utilising the transit ad space at Bank Rakyat-Bangsar LRT Station. The creative concept plays with rhythm and movement, and a smorgasbord of icons for busy public transport goers to take a step back and be reminded of what makes Malaysia our unique home.
Final Design & Mock-Up
The Process
